Cause-Related Marketing from the Nonproft’s Perspective: An International Comparison: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_24
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Basil, Debra Z.
Werle, Carolina O. C.
Runte, Mary
License valid from 2017-12-06