Drivers of Brand Page Attachment: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_240
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Piehler, Rico
Schade, Michael
Kleine-Kalmer, Barbara
Burmann, Christoph
License valid from 2017-12-06