Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_25
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ford, John B.
Merchant, Altaf
Bartier, Anne-Laure
Friedman, Mike
License valid from 2017-12-06