Is Online Sharing and Word of Mouth More Prevalent Among Collectivist Consumers?
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_65
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pezzuti, Todd
Leonhardt, James M.
License valid from 2017-12-06