Short- and Long-Term Consumer Reactions to Promotions: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_72
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bambauer-Sachse, Silke
Massera, Laura
License valid from 2017-12-06