Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_74
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rahmani, Vahid
Kordrostami, Elika
License valid from 2017-12-06