User-Generated Advertising, The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_77
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mora-Avila, Paulo
Wiid, Ria
License valid from 2017-12-06