An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_84
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zboja, James J.
Gatzlaff, Kevin M.
License valid from 2017-12-06