Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_90
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Qin
Gangwar, Manish
Ratchford, Brian
License valid from 2017-12-06