Marketing’s Theoretical and Conceptual Value Proposition: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_92
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Key, Martin
Clark, Terry
Ferrell, O. C.
Pitt, Leyland
Stewart, David
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