Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_97
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wiedmann, Klaus-Peter
Karampournioti, Evmorfia
Hennigs, Nadine
Schmidt, Steffen
Albertsen, Levke
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