Special Session: Macromarketing Saving the World: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-68750-6_36
Published Online: 2017-11-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wooliscroft, Ben
Ganglmair-Wooliscroft, Sanna
Kemper, Joya
Peterson, Mark
Kennedy, Ann-Marie
Prothero, Andy
License valid from 2017-11-18