Identity Marketing: The Moderating Effect of Self-Construal and Product Category on Consumer Agency: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-68750-6_72
Published Online: 2017-11-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lin, Ying-Ching
Su, An-Ni
Wang, Sheng-Hui
License valid from 2017-11-18
