Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-68750-6_9
Published Online: 2017-11-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Treen, Emily
Pitt, Christine
License valid from 2017-11-18