Marketing Analytics
Crossref DOI link: https://doi.org/10.1007/978-3-319-68837-4_19
Published Online: 2019-07-11
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arunachalam, S.
Sharma, Amalesh
Text and Data Mining valid from 2019-01-01
Version of Record valid from 2019-01-01
Chapter History
First Online: 11 July 2019