Emotional Branding on Social Media: A Cross-Cultural Discourse Analysis of Global Brands on Twitter and Weibo
Crossref DOI link: https://doi.org/10.1007/978-3-319-69995-0_11
Published Online: 2018-04-11
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
WU, Doreen D.
LI, Chaoyuan
License valid from 2018-01-01