Marketing Expansion Strategies in Multinational Marketing: The Role of e-Business
Crossref DOI link: https://doi.org/10.1007/978-3-319-70377-0_46
Published Online: 2018-05-03
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gökşen, Yilmaz
Karabacak, Selcan
License valid from 2018-01-01