The Implications of Programmatic Advertising on the Business Model of TV Broadcasters
Crossref DOI link: https://doi.org/10.1007/978-3-319-71722-7_3
Published Online: 2018-05-15
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jensen, Henrik
Sund, Kristian J.
License valid from 2018-01-01