Research on Evaluation Index System of Enterprise Brand Competitiveness: Taking Liquor Industry as an Example
Crossref DOI link: https://doi.org/10.1007/978-3-319-72745-5_14
Published Online: 2018-03-28
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Fan, Yan
Tong, Lizhong
License valid from 2018-01-01