Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arena
Crossref DOI link: https://doi.org/10.1007/978-3-319-74129-1_7
Published Online: 2018-03-29
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ghuman, Karminder
Merchant, Hemant
License valid from 2018-01-01