How Product Brand Effects Consumer Decision
Crossref DOI link: https://doi.org/10.1007/978-3-319-76081-0_24
Published Online: 2018-02-24
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zubr, Vaclav http://orcid.org/0000-0002-4049-9999
Mohelska, Hana http://orcid.org/0000-0003-0441-0712
Sokolova, Marcela http://orcid.org/0000-0002-0641-7750
License valid from 2018-01-01