How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers
Crossref DOI link: https://doi.org/10.1007/978-3-319-77550-0_6
Published Online: 2018-04-14
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Fortezza, Fulvio
Dusi, Andrea
Pencarelli, Tonino
License valid from 2018-01-01