Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies
Crossref DOI link: https://doi.org/10.1007/978-3-319-77676-7_33
Published Online: 2018-09-06
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Botero, Isabel C.
Spitzley, Dinah
Lude, Maximilian
Prügl, Reinhard
License valid from 2018-09-06
Chapter History
First Online: 6 September 2018