Online Advertising: Creating a Relationship Between Businesses and Consumers
Crossref DOI link: https://doi.org/10.1007/978-3-319-77929-4_4
Published Online: 2018-05-03
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kresh, Herbert
Laible, Ashley
Lam, Mei
Raisinghani, Mahesh
License valid from 2018-01-01