The Driving Forces Behind Customer Retention in a Digitized World: Evidence from India (A Partial Least Squares Approach)
Crossref DOI link: https://doi.org/10.1007/978-3-319-78378-9_1
Published Online: 2018-06-15
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arora, Sangeeta
Kaur, Harpreet
License valid from 2018-01-01