Consumers’ Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce
Crossref DOI link: https://doi.org/10.1007/978-3-319-78978-1_23
Published Online: 2018-04-03
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Adaji, Ifeoma
Oyibo, Kiemute
Vassileva, Julita
License valid from 2018-01-01