Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions
Crossref DOI link: https://doi.org/10.1007/978-3-319-89292-4_15
Published Online: 2018-08-01
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hennig-Thurau, Thorsten
Houston, Mark B.
License valid from 2018-08-01
Text and Data Mining valid from 2018-08-01