Consumer’s Sport Preference as a Predictor for His/Her Response to Brand Personality
Crossref DOI link: https://doi.org/10.1007/978-3-319-89920-6_9
Published Online: 2018-05-26
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Paetz, Friederike
Semmler-Ludwig, Regina
License valid from 2018-01-01