Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
Crossref DOI link: https://doi.org/10.1007/978-3-319-90353-8_3
Published Online: 2018-05-18
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zheng, Jingxuan
Mason, Daniel S.
License valid from 2018-01-01