Towards the Development of an Agile Marketing Capability
Crossref DOI link: https://doi.org/10.1007/978-3-319-90503-7_11
Published Online: 2018-08-21
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Moi, Ludovica https://orcid.org/0000-0002-5704-5862
Cabiddu, Francesca https://orcid.org/0000-0002-2880-5009
Frau, Moreno https://orcid.org/0000-0002-3740-1743
License valid from 2018-08-21
Chapter History
First Online: 21 August 2018