Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape
Crossref DOI link: https://doi.org/10.1007/978-3-319-92084-9_10
Published Online: 2018-05-30
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
D’Arco, Mario
Marino, Vittoria
License valid from 2018-01-01