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The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration

Crossref DOI link: https://doi.org/10.1007/978-3-319-92084-9_11

Published Online: 2018-05-30

Published Print: 2018

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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