Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?
Crossref DOI link: https://doi.org/10.1007/978-3-319-92084-9_14
Published Online: 2018-05-30
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rubio, Natalia
Villaseñor, Nieves
Yagüe, Mª Jesús
License valid from 2018-01-01