Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications
Crossref DOI link: https://doi.org/10.1007/978-3-319-93299-6_11
Published Online: 2018-09-28
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Duke, Lawrence
Ashraf, Atif
Text and Data Mining valid from 2018-09-28