Emotionalizing e-Commerce Pages: Empirical Evaluation of Design Strategies for Increasing the Affective Customer Response
Crossref DOI link: https://doi.org/10.1007/978-3-319-94229-2_24
Published Online: 2018-06-29
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Piazza, Alexander
Lutz, Corinna
Schuckay, Daniela
Zagel, Christian
Bodendorf, Freimut
License valid from 2018-06-29