Customer Expectations at the Urban Bottom of Pyramid in India: A Grounded Theory Approach
Crossref DOI link: https://doi.org/10.1007/978-3-319-94613-9_5
Published Online: 2018-09-15
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Srivastava, Ritu
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Chapter History
First Online: 15 September 2018