Outsider Leader in an Outside Market: The Challenges of Market Entry
Crossref DOI link: https://doi.org/10.1007/978-3-319-97463-7_7
Published Online: 2019-03-08
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
O’Riordan, Chris
Flood, Patrick C.
Kelliher, Felicity
Higgs, Malcolm
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 8 March 2019