Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online
Crossref DOI link: https://doi.org/10.1007/978-3-319-98273-1_10
Published Online: 2018-12-05
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ziliani, Cristina
Ieva, Marco
Gázquez-Abad, Juan Carlos
D’Attoma, Ida
Text and Data Mining valid from 2018-12-05
Version of Record valid from 2018-12-05
Chapter History
First Online: 5 December 2018