Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers
Crossref DOI link: https://doi.org/10.1007/978-3-319-98273-1_2
Published Online: 2018-12-05
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rusanen, Olli
Text and Data Mining valid from 2018-12-05
Version of Record valid from 2018-12-05
Chapter History
First Online: 5 December 2018