A Quest for Green: An Analysis of Environmental and Other Appeals in Pakistani Ads
Crossref DOI link: https://doi.org/10.1007/978-3-319-98294-6_34
Published Online: 2018-10-03
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tarar, Khansa
Qusien, Rabia
Text and Data Mining valid from 2018-10-03