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An Empirical Study on the Adoption of Consumer-to-Consumer E-commerce: Integrating the UTAUT Model and the Initial Trust Model

Crossref DOI link: https://doi.org/10.1007/978-3-319-98827-6_27

Published Online: 2018-08-21

Published Print: 2018

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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