Cause-Related Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-319-99675-2_9513-1
Published Online: 2020-05-28
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Boenigk, Silke
Schubert, Peter
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
Received: 4 May 2020, 00:00:00
Accepted: 5 May 2020, 00:00:00
First Online: 28 May 2020