Management von Corporate Brands
Crossref DOI link: https://doi.org/10.1007/978-3-658-13342-9_12
Published Online: 2019-06-12
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Redler, Jörn
Esch, Franz-Rudolf
Langner, Tobias
Tomczak, Torsten
Kernstock, Joachim
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 12 June 2019