Messung von Markenzufriedenheit und Markenloyalität
Crossref DOI link: https://doi.org/10.1007/978-3-658-13342-9_67
Published Online: 2019-06-12
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Homburg, Christian
Koschate-Fischer, Nicole
Becker, Annette
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 12 June 2019