Der Markentrichter: Instrument zur Messung der Marken-Performance
Crossref DOI link: https://doi.org/10.1007/978-3-658-13342-9_73
Published Online: 2019-06-12
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bauer, Thomas
Fiedler, Lars
Perrey, Jesko
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 12 June 2019