Branding als Grundlage zum Markenaufbau
Crossref DOI link: https://doi.org/10.1007/978-3-658-13361-0_28-1
Published Online: 2018-07-28
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Langner, Tobias
Esch, Franz-Rudolf
Text and Data Mining valid from 2018-01-01
Chapter History
Received: 20 November 2016, 00:00:00
Accepted: 22 June 2018, 00:00:00
First Online: 28 July 2018