Marke als Kommunikation und Metaprodukt
Crossref DOI link: https://doi.org/10.1007/978-3-658-13361-0_4-3
Published Online: 2018-03-30
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hellmann, Kai-Uwe
License valid from 2018-01-01
Text and Data Mining valid from 2018-01-01
Chapter History
Received: 26 July 2016, 08:37:07
Accepted: 3 August 2016, 15:32:31
First Online: 30 March 2018