Messung und Management von Markenliebe
Crossref DOI link: https://doi.org/10.1007/978-3-658-13361-0_59-1
Published Online: 2017-11-02
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Langner, Tobias
Bruns, Daniel
Fischer, Alexander
Kühn, Jochen
License valid from 2017-11-02
Text and Data Mining valid from 2017-11-02
Chapter History
Received: 16 February 2017, 00:00:00
Accepted: 27 September 2017, 00:00:00
First Online: 2 November 2017