Ansätze zur Erfassung und Entwicklung der Markenidentität
Crossref DOI link: https://doi.org/10.1007/978-3-658-13361-0_9-1
Published Online: 2017-11-29
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Esch, Franz-Rudolf
Langner, Tobias
License valid from 2017-11-29
Text and Data Mining valid from 2017-11-29
Chapter History
Received: 23 August 2016, 10:56:00
Accepted: 30 August 2016, 11:30:48
First Online: 29 November 2017