Vom konventionellen Strategischen Management zur Blue Ocean Strategy®
Crossref DOI link: https://doi.org/10.1007/978-3-658-15480-6_1
Published Online: 2019-01-08
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barsch, Thomas
Heupel, Thomas
Niesar, Tim
Yesilkaya, Vedat
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 8 January 2019